- Bitget will officially sponsor the UNTOLD music festival and will reach over 400,000 attendees in Romania and Dubai.
- The crypto exchange expands beyond sports partnerships into music culture with exclusive VIP experiences and backstage access.
- This partnership represents Bitget’s strategy to connect Web3 technology with mainstream entertainment and younger demographics.
Cryptocurrency exchange Bitget has announced a major sponsorship deal with UNTOLD, the world’s third-largest music festival. The partnership positions Bitget as an official sponsor of UNTOLD X in August 2024, extending the collaboration to UNTOLD Dubai later this year.
The strategic alliance targets over 400,000 music enthusiasts who are expected to attend the festival events. Bitget plans to leverage the platform under its “Feel the ₿eat” campaign, marking the exchange’s most significant entry into the music and youth culture sectors.
Bitget Expands Beyond Traditional Crypto Partnerships
The UNTOLD collaboration represents Bitget’s third major sponsorship venture, following previous partnerships with LALIGA and MotoGP. This diversification strategy demonstrates the exchange’s commitment to reaching mainstream audiences through popular entertainment channels.
Bogdan Rădulescu, Co-Founder and Chief Business Officer of UNTOLD Universe, emphasized the partnership’s scope beyond traditional sponsorship. The collaboration aims to bridge music, culture, and digital finance while creating new community connection experiences across continents.
UNTOLD has established itself as a premier music destination, hosting major artists including Imagine Dragons, Lenny Kravitz, Martin Garrix, and David Guetta. The festival’s 10th anniversary lineup features Post Malone, Armin van Buuren, Tiësto, and Martin Garrix as headline performers.
CEO Highlights Web3 Integration with Pop Culture
Gracy Chen, CEO of Bitget, positioned the partnership as part of the company’s broader strategy to connect with younger demographics. The executive highlighted crypto’s potential to enable participation in cultural experiences beyond traditional financial applications.
The partnership includes exclusive VIP experiences, backstage access, and immersive events to integrate cryptocurrency education with festival entertainment. Bitget will maintain a presence throughout both UNTOLD events, starting with the Cluj-Napoca anniversary celebration.
The collaboration extends Bitget’s multi-sector marketing approach, including motorsport partnerships and sports league sponsorships. This diversification reflects the growing trend of cryptocurrency companies seeking mainstream cultural relevance.
The partnership launches at UNTOLD’s 10th anniversary in Cluj-Napoca before continuing to UNTOLD Dubai, where Bitget aims to establish a cryptocurrency presence within dynamic cultural environments. The exchange will offer festival-goers opportunities to engage with Web3 technology through interactive experiences and educational initiatives.
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