Verb Technology Launches $558M TON Treasury Strategy, Stock Surges 100%

• Verb Technology raised $558 million and will rebrand as TON Strategy Co to become the first public company with a dedicated Toncoin treasury.

• After the announcement, VERB stock jumped 100% but has since pulled back to around 50% gains in premarket trading.

• The company plans to use most proceeds to buy Toncoin and generate staking rewards as its primary treasury strategy.

Nasdaq-listed Verb Technology has announced plans to become the first publicly traded company with a dedicated TON treasury strategy. The company secured $558 million through an oversubscribed private placement and will rebrand as “TON Strategy Co.”

The move positions Verb Technology as a pioneer in corporate Toncoin adoption. The company partnered with Kingsway Capital to execute this strategic shift toward The Open Network’s native cryptocurrency.

$558 Million Private Placement Powers TON Acquisition

Verb Technology completed a PIPE transaction with institutional and accredited investors. The deal involved approximately 58.7 million shares of common stock priced at $9.51 per share, generating gross proceeds of $558 million.

The transaction will close around August 7, subject to standard closing conditions. Verb plans to allocate the majority of net proceeds toward acquiring Toncoin as its primary treasury reserve asset.

This acquisition strategy aims to establish Verb as one of the largest TON holders globally. The company expects to generate sustainable staking rewards through its Toncoin holdings, creating cash flow-positive operations for long-term treasury growth.

The partnership with Kingsway Capital builds on previous reports about a joint fundraising effort. The TON Foundation and Kingsway targeted up to $400 million for a treasury company focused on Toncoin accumulation.

VERB Stock Performance and Market Impact

VERB stock experienced a dramatic price movement following the TON treasury announcement. Shares jumped as much as 100% during trading, though gains have since moderated to around 50% in premarket activity.

The stock trades near $15, reflecting strong investor interest in crypto treasury strategies. VERB has gained over 38% in the past month and maintains a 45% year-to-date increase.

This performance surge demonstrates the market premium associated with corporate cryptocurrency exposure. Treasury companies adopting digital assets continue attracting significant investor attention across traditional equity markets.

TON price action showed mixed results amid the announcement. The cryptocurrency declined over 6% in the past 24 hours, trading around $3.45 with an $8.35 billion market capitalization according to CoinMarketCap data.

Market analysts note that TON surged over 7% on August 2, outperforming the broader crypto market during a significant decline. This prior movement suggests the treasury announcement may have been partially priced into TON’s recent performance.

Verb Technology’s transformation into TON Strategy Co. represents a significant shift in corporate cryptocurrency adoption. The company joins a growing list of public entities implementing digital asset treasury strategies, though it claims first-mover advantage specifically within the TON ecosystem.