B Strategy Launches $1 Billion BNB Treasury Company with Institutional Focus

• B Strategy plans to raise $1 billion for a U.S.-listed BNB treasury company and targets institutional investors seeking regulated crypto exposure.

• BNB trades at $861 with strong performance, showing 22% year-to-date gains and 48% returns over twelve months.

• The project has backing from Asian family offices but faces risks similar to Windtree Therapeutics, which was delisted after adopting BNB as a treasury asset.

Investment firm B Strategy has announced plans to establish a $1 billion U.S.-listed treasury company focused on BNB token holdings. The initiative comes during a period of strong performance for BNB, which recently achieved new all-time highs.

The treasury vehicle aims to provide institutional investors with structured exposure to BNB while operating under U.S. public market standards. B Strategy positions itself as seeking to become the “Berkshire Hathaway” equivalent within the BNB ecosystem through strategic token accumulation.

BNB currently trades at $861, representing a 1.7% decline over the past 24 hours. However, the token has demonstrated robust long-term performance with gains of nearly 10% in the past month and 38% over six months. Year-to-date returns exceed 22%, while twelve-month performance shows increases above 48%.

Strong Institutional Interest Drives Treasury Model

The company reports securing anchor investors, particularly family offices across Asia. B Strategy expects to complete financing for the treasury company within the coming weeks. The firm’s stated mission involves connecting global capital with blockchain opportunities while maintaining institutional-grade execution standards.

Leon Lu, B Strategy founder and Metalpha co-founder, emphasized the company’s commitment to maximizing BNB per share for investors. Lu previously managed a crypto stocks fund backed by Bitmain that delivered 276% returns over two years. The executive highlighted the importance of combining U.S. market standards with specialized cryptocurrency expertise.

Max Hua, B Strategy co-founder and former Bitmain CFO, outlined operational protocols including rigorous risk management and independent auditing of holdings. These measures aim to address institutional requirements for transparency and security.

YZi Labs Provides Strategic Support

YZi Labs’ head, Ella Zhang, described BNB as a cornerstone of modern financial markets. Zhang cited the token’s role in supporting Web3 infrastructure, stablecoin operations, and real-world asset adoption. The executive expressed confidence in B Strategy’s ability to amplify BNB ecosystem growth through the billion-dollar initiative.

Binance founder Changpeng Zhao clarified YZi Labs’ role in the project through social media. Zhao indicated that YZi Labs provides support rather than leadership, with an experienced industry veteran leading the initiative. The Binance founder referenced the project as “another B Strategy” in acknowledgment of the ambitious $1 billion target.

The treasury model reflects growing institutional demand for regulated cryptocurrency exposure. Such structures allow traditional investors to gain digital asset exposure while operating within familiar regulatory frameworks.

However, precedent suggests caution regarding U.S.-listed companies adopting cryptocurrency treasury strategies. Windtree Therapeutics faced Nasdaq delisting after failing to meet minimum listing requirements after adopting its BNB treasury.