Coinbase Integrates Samsung Pay for Streamlined Crypto Purchases in North America

• With just a few clicks, Coinbase lets US and Canadian users buy crypto through Samsung Pay. 

• The integration eliminates payment friction and targets millions of mobile users across North America. 

• Both companies plan to expand this feature to other regions, but haven’t announced specific dates yet.

Coinbase has launched Samsung Pay integration for select users in the United States and Canada, marking a significant step toward mainstream crypto adoption. The feature lets users purchase cryptocurrency directly through the Coinbase mobile app without switching between applications.

This week, the integration began rolling out to a limited user base, with broader availability expected in the coming weeks. Users can now add funds to their Coinbase accounts using Samsung Pay’s familiar interface, requiring only a few clicks to complete transactions.

Simplified Crypto Buying Process Targets Mobile Users

The partnership eliminates traditional payment friction by removing the need to re-enter payment details or navigate multiple screens. According to Coinbase’s official blog post, the integration targets millions of North American mobile users who prefer streamlined digital payment methods.

Both new and experienced cryptocurrency buyers benefit from the simplified purchase process. The collaboration represents the growing trend of merging traditional financial services with digital asset platforms.

Samsung Pay joins other major fintech services that are expanding into cryptocurrency transactions. PayPal previously enabled crypto payments for U.S.-based merchants, supporting over 100 digital currencies with low fees and PYUSD stablecoin compatibility.

Global Expansion Plans Under Development

Samsung and Coinbase plan to extend the Samsung Pay integration to regions beyond North America. However, neither company has disclosed specific timelines for international rollouts.

The gradual feature update will continue throughout the next month, with full access becoming available to all eligible users afterward. This phased approach allows companies to monitor system performance and user feedback before wider deployment.

The integration arrives as demand for seamless digital payment solutions continues growing globally. Mobile-first crypto purchasing aligns with consumer preferences for convenient, app-based financial transactions.

Despite the positive partnership announcement, Coinbase stock declined $0.86 on Tuesday, closing at $378.63. The stock movement occurred independently of the Samsung Pay integration news.

Before this Samsung collaboration, Coinbase launched the first CFTC-regulated perpetual futures trading for U.S. retail customers. This development expanded the platform’s derivatives offerings for American traders.

The Samsung Pay integration represents Coinbase’s broader strategy to reduce barriers for cryptocurrency adoption. By partnering with established payment providers, the exchange aims to make digital asset purchases as straightforward as traditional online shopping.