Coinbase Unveils “Everything Exchange” with Tokenized Stocks and Prediction Markets

• Coinbase will launch tokenized stocks and prediction markets in the U.S. within months. 

• The company purchased 2,509 BTC in Q2 2025 and now holds 11,776 BTC total. 

• COIN shares declined in post-market trading following the earnings report.

Coinbase announced plans to expand beyond cryptocurrency trading by launching tokenized stocks, prediction markets, derivatives, and early-stage token sales for U.S. users in the coming months. The exchange aims to transform into a comprehensive financial platform that bridges traditional and digital assets.

During a CNBC interview, the company’s Vice President of Product, Max Branzburg, revealed the expansion strategy. The newly imagined “everything exchange” will include tokenized real-world assets, stocks, derivatives, prediction markets, and early-stage token sales. All transactions will occur on-chain, making assets accessible and verifiable through public blockchains.

This strategic move positions Coinbase in direct competition with established platforms, including Robinhood, Gemini, and Kraken. The expansion puts Coinbase even closer to competition with Robinhood, Gemini, and Kraken, all of whom have tokenized equity offerings for users outside the U.S. The timing aligns with the crypto-friendly regulatory environment under President Trump’s administration.

Coinbase Strengthens Bitcoin Treasury Holdings

“Coinbase is long bitcoin,” CEO Brian Armstrong declared on X following the crypto exchange’s Q2 earnings report on Thursday. The company demonstrated this commitment by purchasing 2,509 BTC during the second quarter of 2025, bringing total holdings to 11,776 BTC.

The Bitcoin acquisition increased Coinbase’s cost basis to $740 million from $518 million in Q1 2025. The fair market value of these holdings reached $1.26 billion as of June 30, 2025. Armstrong’s statement reinforces the company’s long-term Bitcoin accumulation strategy amid market volatility.

Market Response and Strategic Positioning

Coinbase shares gained momentum following the announcement, with COIN trading at $377.76 after a $0.28 increase in 24 hours. The tokenization trend reflects growing institutional interest in blockchain-based markets that offer faster settlement, global accessibility, and reduced costs compared to traditional financial infrastructure.

The company plans to begin the rollout in the United States before expanding internationally, subject to regulatory approvals. This measured approach allows Coinbase to navigate compliance requirements while establishing dominance in the emerging tokenized assets market.

The SEC’s recent Project Crypto initiative, announced hours before Coinbase’s expansion news, signals regulatory momentum toward modernizing cryptocurrency trading frameworks. This regulatory clarity provides Coinbase with favorable conditions to execute its vision of becoming a comprehensive digital asset exchange that serves retail and institutional traders across multiple asset classes.