- Japanese gaming company Gumi purchased $17 million of XRP tokens for its digital treasury.
- The move aligns with major shareholder SBI Holdings’ cross-border payment strategy and Ripple’s recent stablecoin launch in Japan.
- Gumi will use a dual approach with Bitcoin as a store of value and XRP for payment operations from September 2025 to February 2026.
Japanese gaming and blockchain company Gumi has announced a significant 2.5 billion yen ($17 million) investment in XRP tokens. The board-approved decision represents the firm’s commitment to expanding its digital asset portfolio and strengthening its position in blockchain-based financial services.
The XRP acquisition builds on Gumi’s earlier cryptocurrency investments. In 2025, the company purchased 1 billion yen worth of Bitcoin, which it deployed in staking protocols, including Babylon, to generate additional returns.
Alignment with SBI Holdings’ Cross-Border Payment Strategy
Gumi’s XRP investment aligns closely with the strategic direction of SBI Holdings, the company’s largest shareholder. SBI has positioned XRP as a cornerstone of its international remittance operations, creating an alliance between the two organizations.
The timing coincides with Ripple’s launch of its RLUSD stablecoin in Japan, signaling growing institutional adoption of XRP-based solutions in the country. This development reinforces Japan’s emerging role as a hub for XRP liquidity and cross-border payment infrastructure.
Gumi emphasized that its XRP investment extends beyond speculative positioning. The company plans to integrate XRP into its operational framework, leveraging the token’s utility in international remittances and liquidity networks. This approach positions Gumi to participate directly in the expanding digital payments ecosystem.
Dual-Asset Treasury Strategy for Enhanced Returns
The company has outlined a balanced treasury strategy utilizing both Bitcoin and XRP. Bitcoin stores value while generating yields through lending protocols, decentralized finance platforms, and wrapped BTC strategies. XRP functions as a utility asset supporting payment and liquidity operations.
This dual approach allows Gumi to capture different value propositions within the cryptocurrency market. The strategy aims to boost corporate valuation while establishing the company as a key player in blockchain-powered financial services.
Gumi plans to execute its XRP purchases between September 2025 and February 2026. This extended timeframe provides flexibility to optimize entry points and gradually build its position. The company will conduct quarterly reviews of its cryptocurrency holdings and disclose material impacts on earnings.
The investment reflects broader trends among Asian corporations incorporating digital assets into their treasury strategies. Recent examples include the Chinese supply chain finance company Linklogis, which is partnering with the XRP Ledger for global operations.
Gumi’s move demonstrates institutional confidence in XRP’s long-term utility for cross-border payments and liquidity provision. The company’s calculated approach to cryptocurrency adoption positions it to capitalize on the growing intersection of traditional finance and blockchain technology.
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