ProShares XRP ETF Set for July 18 Launch as Crypto Week Approaches

• ProShares will launch its XRP ETF on July 18, which matches with Crypto Week in Washington, D.C. 

• Several companies are launching XRP ETFs, and Teucrium’s leveraged product has already gained 55% this week. 

• The SEC may drop its Ripple appeal soon, and these developments could boost XRP prices for institutional investors.

ProShares has confirmed July 18, 2025, as the official launch date for its XRP ETF. The asset manager filed an amendment under Rule 485(b)(1)(iii) to establish the effective date. The fund previously appeared on the DTCC platform, signaling regulatory approval for trading.

The timing aligns with Crypto Week, scheduled for July 14-18 in Washington, D.C. This convergence of regulatory discussions and ETF launches creates a notable moment for the cryptocurrency sector.

Multiple XRP ETF Products Enter Market

The ProShares offering joins several other XRP-focused ETF products that are gaining regulatory approval. NYSE Arca approved Teucrium’s 2X Long Daily XRP ETF listing in May. The leveraged product has attracted approximately $160 million in inflows since its debut.

Volatility Shares announced plans for both standard and 2X XRP ETF versions. The company designed these products to track XRP’s performance with varying degrees of leverage. Tuttle Capital also submitted filings for its 2X Long XRP Daily Target ETF.

Both issuers received SEC acknowledgment for their applications. Trading is expected to begin as Crypto Week commences. The SEC’s response indicates growing acceptance of cryptocurrency-based investment products.

Market Performance and Regulatory Outlook

This week, Teucrium’s double-leverage XRP ETF (XXRP) demonstrated strong market performance. The fund gained 27% in a single trading session. Weekly returns reached 55%, with trading volume exceeding $120 million.

Bloomberg analyst Eric Balchunas praised Teucrium’s early market entry. The firm capitalized on momentum before XRP’s recent price surge accelerated. This timing advantage allowed the ETF to capture significant investor interest.

Market analysts consider these ETF launches a turning point for institutional XRP adoption. Regulated investment vehicles expose traditional investors to XRP without direct cryptocurrency ownership. This structure addresses compliance concerns for institutional portfolios.

The regulatory landscape appears increasingly favorable for XRP-based products. Industry experts anticipate the SEC may dismiss its appeal against Ripple in the coming weeks. This development would remove a significant overhang affecting XRP’s market perception.

Crypto Week will discuss the Clarity Act and the Anti-CBDC Surveillance State Act. These legislative proposals could establish clearer regulatory frameworks for digital assets. Combined with ETF launches, the regulatory clarity may drive increased institutional participation.