- Trump Media now holds $2 billion in Bitcoin and BTC securities, making up two-thirds of its liquid assets.
- The company also set aside $300 million for Bitcoin-related options that may convert into spot BTC.
- DJT stock rose over 6% after the news, while the market awaits a U.S. policy update on a Strategic Bitcoin Reserve.
Trump Media and Technology Group Corp. has confirmed that it holds nearly $2 billion in Bitcoin and BTC-linked securities, accounting for two-thirds of its liquid assets. The announcement comes as institutional interest in Bitcoin rises and signals the company’s long-term commitment to digital assets.
According to an official press release, the $2 billion allocation forms a central part of the company’s treasury strategy. The firm has also earmarked an additional $300 million for a targeted “options acquisition strategy for bitcoin-related strategies.” These options may be converted into spot Bitcoin depending on prevailing market conditions.
The move is part of Trump Media’s broader goal to build a financially independent structure and to support its upcoming utility token planned for the Truth Social platform.
Trump Media Follows Aggressive Treasury Path
Earlier filings with the SEC hinted at Trump Media’s ambitions for Bitcoin. In June, an S-3 filing showed that the company was raising capital for potential Bitcoin acquisitions. Separate reports from May indicated plans to raise to $3 billion in funding for this purpose.
CEO Devin Nunes stated the firm is fully aligned with its declared goals. “We’re rigorously implementing our publicly announced strategy and fulfilling our bitcoin treasury plan,” he noted. Nunes also emphasized that the crypto reserves are designed to protect against discrimination by financial institutions and support future integrations with the company’s digital token ecosystem.
The announcement triggered a sharp reaction in markets. DJT stock climbed more than 6% during early market hours to trade at $19.69, according to TradingView. Over the past month, the stock has gained over 10%, boosted by the company’s pivot into Bitcoin and blockchain infrastructure.
U.S. Bitcoin Strategy Fuels Market Speculation
The timing of the announcement is notable. A White House crypto policy report is expected to be released within the next 24 hours. This report is anticipated to outline plans for a U.S. Strategic Bitcoin Reserve, based on President Trump’s executive order signed earlier this year.
Crypto commentator Max Keiser has alleged that Trump may be personally accumulating Bitcoin ahead of these developments, suggesting that Trump and Trump Media are frontrunning a possible federal acquisition.
Meanwhile, other firms are moving swiftly. Strategy recently purchased $739 million worth of Bitcoin, raising its holdings to over 607,000 BTC. In total, Bitcoin treasury companies added $800 million in BTC last week alone.
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